|US Newspaper advertising revenues as depicted on Wikipedia|
The first time I read a newspaper was about 25 years ago; I wasn’t even literate. But there’s that photo of me as a cute, plump baby holding a newspaper almost my height. It was the Daily Nation, my father’s paper of choice and Kenya’s leading daily to date.
A lot has changed since that photo. I still enjoy reading the news. Thanks to the internet, it, however, not only comes from the Daily Nation but The Standard, The New York Times, The Washington Post, The Economist, Reuters, Economic Times, Techweez and much more.
The internet has changed the media in many countries and is only beginning to make its mark in Kenya.
In the US, advertising revenues peaked in 2000 as news reading moved to the internet. In print, newspapers are paid to show adverts to readers. Online, Google is paid to show adverts to newspaper readers.
Google not only serves adverts to online newspaper readers, but to Gmail and YouTube users, and to people visiting millions of other sites - virtually the entire internet. The effect, inventory to serve adverts has increased, and now those buying adverts have more information on what they are buying. The result, advert prices have hit rock bottom.