|Jambojet's pricing is driven by a goal to sell all seats at the highest price passengers are willing to pay|
For many, the launch of Jambojet came with great expectations, that it would now cost the price of a bus ticket to fly.
Jambojet’s introductory prices were not far off, at about KSh. 3,000 - KSh. 4,000, which comes to about double to thrice what you would pay for a bus.
Many people, however, feel that Jambojet has not made flying any more affordable, with some stating that even Kenya Airways is cheaper at times.
What’s the truth? Both cases are true. This is how.